
There’s no one-size-fits-all solution when it comes to the ideal workspace. Every business requires a space tailored to its unique culture, people, and goals.
Workspace Strategy is the process of aligning the physical work environment with employee experience, organizational objectives, and leadership priorities. It covers everything from location strategy and working models to data-informed design that reinforces company direction and behavior.
The goal is to support outcomes like increased efficiency, sustainability, cultural transformation, and talent attraction—while creating spaces people love to work in.
By combining evidence-based research, industry trends, and insights from leadership and employee surveys, a customized strategy is developed. This becomes the foundation and roadmap for the design and construction phases that follow.
What Is Workspace Strategy?



Our Insights

Lease of the Year: Inside Bridgewell Resources
Strategic planning with leadership and employees uncovered key relocation opportunities.
The new space in Lake Oswego, OR, reduced real estate expenditure, while initial workplace surveys guided data-driven design that kept organizational needs top of mind.

Beginning With the End
in Mind
01
Defining Your Needs
DESIGN+BUILD Workplace Strategy Findings Report
02
Exploring Market Options
Real Estate Site Selection with Broker
03
Optimizing Your Chosen Sites
Program & Test Fit Deliverable, Budget & Timeline Upfront
04
Negotiating with Landlord
Securing the best commercial lease terms
Viewing Workspace as a Tool to Engage and Inspire.
Starting with a guided workplace strategy can help you gain a competitive edge – invest in a space that embraces change.
By planning for flexibility, your workplace can adapt to new technologies and evolving work patterns. Set your organization up for long-term success and plan for the future today.

Initiation + Planning
How do we plan for growth?
How will our physical location(s) drive company goals?
How often should our employees come into the office?
How will location and workspace reinforce our culture and identity?
Project Definition
How much space do we need?
What should our office look and feel like?
How should we plan for our space with our current hybrid policy? What if that changes?
Besides space, what types of collaboration tools and services should we invest in?
Site Selection
Where should we locate our office?
Is the location easily accessible for employees and clients?
Are there nearby amenities (e.g., restaurants, banks, childcare facilities)?
How does cost compare to other potential locations?
Next Steps...
Design + Construction
What should we keep and what should we change?
How do we prepare our employees for a change to their workplace?
What do those collaboration tools and services look like?
Questions to Answer
Defining client needs from the outset is crucial for ensuring clarity before committing to a space. A well-crafted Workplace Strategy not only answers these questions but also uncovers additional insights to guide your decisions.
